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Nearing the end of 2019, Google started letting site owners know about impending changes to their search engine ranking system that will have influence on how sites would be viewed in 2020. To continue to rank well in 2020, websites will have to hit certain additional criteria. In this post, I discuss these key new changes that will impact your website’s organic SEO rankings within the Google Search Engine.

The very first item on their own list is being sure that your web site has a published SSL certificate in place. Now, in terms of Google search rankings go, you will begin to be penalized unless you come with an SSL certificate set up on your own site.

Among the first moves in this regard already now in place, is the fact that should you not provide an SSL certificate on your own site, the Google Chrome browser will insert and exclamation mark “!” on the URL line to let a possible page viewer be aware that the website has not been secured. Clicking on the exclamation mark brings up the specifics from the security infraction. This new item is currently already in position on the browser with all the January 2017 Chrome “56” browser update.

SSL certificates are certainly not an important expense nowadays and also you can buy them set up for only about $26 each year in case you are not running an e-commerce site and about $70 or so when you are. Google is very considering customers being protected as they visit websites directed by Google and they wish to make sure that customer data entered on these sites is encrypted as well as a person’s details are kept safe. In connection with this, they will therefore be penalizing “organic search-wise” those websites which have not put an SSL certificate in place. So, if being found by Google organically is essential to you personally, it is a step you need to take with your site.

Next on their own agenda is popup adds on webpages, particularly on cellular devices. Google customers find adds that popup on webpages they visit to be really obtrusive and annoying and Google continues to be listening to their complaints. Google has found that popup adds often can cover a complete screen on a mobile phone and can even be hard to eliminate. Thus as Googlebot crawls your webpages and in particular, your mobile webpages, remember that they are looking on popup adds with disfavor as well as your page is going to be penalized if popup adds are found.

Google’s move here is because are wanting to deliver quality content for their search and “AdWords” customers on the part of their advertisers. They are on the hunt for quality content pages to serve up – not “Fluff” pages whose primary purpose is always to popup an enhance sell something. Advertising on the web will begin to change due to this new search engine ranking requirement so if you are planning to be found and also you currently run popups on your own pages, you will be seeking to start doing a bit of rework on these pages. Do standard advertising through key phrases links and hyperlinked images on pages instead – Google will reward you for this instead of penalizing you.

Another change required for 2017 will see many people scrambling to enhance their website design architectures. Almost half of all the Access to the internet these days is carried out by mobile phones including tablets.

In a recent study done by a Google subsidiary company, it was found that the average load time for a webpage on a mobile phone continues to be sitting at about 19 seconds to load. This same study indicates that mobile phone users on the other hand have only an attention span for page loading of around 3 seconds. After 3 seconds, over 53% of users abort meaning that slow-loading mobile pages that Google currently sends customers to via their search engine and on behalf of their AdWords advertisers, usually are not getting loaded.

So situations are changing. Google has setup a totally separate internet search engine “page indexing” database inside their system for mobile webpages. The loading sweet-spot for a page is 2-4 seconds and if your mobile page takes longer to load than this because it is getting crawled by Googlebot, Google is likely to make note from it as well as your page will not be arriving within their search engine rankings for users up until you can buy this fixed.

This last change may have significant impacts on those entrepreneurs running websites using template webpage systems as these tend to make a lot of very “fat” webpages that load poorly. Webpages making use of lots of “Javascript callouts” such as when “widgets” are used in a WordPress website; are extremely fat and slow loading and will have virtually no chance of passing the “Googlebot” crawler speed requirements for cellular devices.

With more than 50% of website interactions now originating from mobile, it has the chance of cutting your total website visitors by up to 50 % once your pages happen to be flagged by Googlebot for being slow loading – not too mobile was working for you anyway with approximately 53% of individuals clicking off before your page ever got loaded to begin with.

In reality, many WordPress theme providers are now scrambling to construct and market as accessories to existing WordPress customers “Mobile-Friendly” website components. The jury is still on these however concerning whether or not they can get down to the 2-4 second page loading time “sweet-spot” requirements now being necessary for Google.

To hit loading times which can be consistently this fast, will pretty much require the making of “natively coded, responsive” webpages which do not use widgets of any sort. And even the time use to convert the content of your anhnir fat page in to a fast loading, content filled mobile page needs time that may still maintain your page out of the fast loading category.

To sum up, the Internet search engine today wants professionally built, natively coded webpages to serve up solid content to its customers on mobile devices. To reach your goals using a website organically in the future as a result, will require for most online entrepreneurs, a need to rebuild existing websites.

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