The world of SEO (Search Engine Optimization) is in a constant lookout for changes made by the top search engines like google. With Google recently resorting to even manual penalties to curb spamming, SEO professionals now expect changes every time they log on. The constant changes have also triggered the spread of a lot of rumors, even fuelling speculations on the death of SEO. Individuals with experience will know that coffins for SEO have been projected at earlier times too and just like every time, SEO refused to die. However, there have been a few vital changes in how SEO operates, especially after the Hummingbird update and also the war on Spam Links. The top 5 ways that Search engine optimization has fundamentally changed through the years have been analyzed below.
Link Building – Some of the most drastic changes who have occurred have been in the methods that Backlinks are formed. Within the earlier days, the Inbound Links were placed manually through the SEO executives. The links were meant to be placed in the relevant platforms only. But, since the numbers of links use a direct bearing on the page rank in the SERPs (Search Engine Result Pages), the SEOs were soon enticed to use the unethical ways of placing links everywhere they could! To create matters worse, software engineers entered this game and created programs that may place links automatically, using the Link-building game to another level. Google reacted at the start of 2014 and trapped with heavy penalties on such cases. There is not any space for Unnatural Backlink Building inside the current scheme of things as well as the new means of building links to your site is earning these with quality content placed at relevant platforms. Blogs and submissions are by far the most convenient way of doing this but even they may be underneath the scanner. Thus, techniques like paid Guest Blogging and Link Exchange are doomed with all the current search methods.
Keywords – Keywords were a major bone of contention between SEO executives and content writers. Any writer worth his / her salt felt strange every time the language suffered because of the demands of the Keywords. Hummingbird came to the rescue with its capability to predict the search phrase. Using the attention shifting from your density of the keywords for the interest shown through the readers, writers now write for that users with no longer for that Search Engines’ bots. SEO now targets optimizing the content for real people and not for the crawlers.
Clicks to Conversions – The sooner SEO practices centered on increasing the clicks. It did not matter whether or not the clicks converted to real sales or otherwise not. Though this created impressive numbers within the reports, it was never a complete solution for your client. What good really are a thousand clicks to your business if none of them convert into sales? The new trends correct the focal point and make an effort to convert with realistic appeals. It no longer depends on the variety of clicks but on the testimonials and reviews of satisfied consumers.
Primary Traffic Sources – In the initial duration of eCommerce, most of the traffic was extracted from search engines like google. Thus, the very first page from the leading search engine listings had become the holy land for SEO and they stopped at eojara from targeting it. The buzz of social networking platforms changed the scenario and the new techniques bring a significant share of the traffic from them. There is absolutely no longer a requirement of putting each of the eggs in the same basket.
Payment vs. Popularity – The earlier top rankings were reserved for the websites that may pay for the paid services. There is absolutely no way to compete with people who had the added advantages of a premium service package. However, the current internet search engine algorithms consider the popularity of a site as a means of determining its quality. It is actually possible now to make use of the recognition of a web site to rank high in the SERPs.
The aforementioned would be the 5 major ways that the techniques, used by the SEO Agencies, happen to be afflicted with the alterations made by search engines like google. However, if the beginning of the entire year is any sign from the rest, many more changes ought to be anticipated.