In a nutshell, there are 2 kinds of SEO for lawyers you and your firm can do. Just to maybe get you up to speed, SEO stands for seo and it’s about getting your site to rank as much as possible with search engines. Back to the two kinds of SEO:
On-page, also known as on-site search engine optimization. Off-page, also called off-site. This post targets off-page SEO. However, just so you know, on-page SEO is primarily concerning the key search phrases placed on the pages of your own site. For example, a lawyer’s home page key search terms may “Washington criminal lawyer” and “Bellingham DUI lawyers”. Most SEO results result from off-page SEO which boils down to acquiring many and high-quality links to your web page. These links are called inbound links. The main thing that improves your rankings with the major search engines will be the number and excellence of links to your website.
How to get those backlinks for your lawyer website? You can find 3 main techniques for getting inbound links:
* attract them;
* go and acquire them; and
* create one-way backlinks yourself.
* Attracting inbound links
You need to create a reason in your website for the next blog or website to wish to link to your site. The best way to accomplish this is create content that folks will like. Content can be written, audio, images, and video. Lawyers have a very good opportunity attracting links simply because they have specialized knowledge that people have to know about. Therefore, writing in-depth regarding your practice area will more than likely attract links. Make sure the titles of your content are compelling and steer clear of writing excessive in legal language. It may be informative, but it’s not compelling.
Go and obtain backlinks through link exchanges – A well known technique for acquiring inbound links is trading links with some other lawyers. Type “lawyer link exchange” and you’ll get an abundance of law firm websites willing to exchange links. There’s a very good debate inside the SEO community right now about how exactly effective link exchanges are. Inside my experience backlinks because of link exchanges continue to be valuable and definately will enhance your search engine rankings. Link exchanges are false votes of popularity for a website (the idea behind using links as being a ranking criterion); however, it’s not necessarily the case. Lawyers listing other lawyers can be a service for people needing a lawyer in another location. At the conclusion of the day, inside my knowledge of my websites, link exchanging works.
Create one-way backlinks yourself. One-way links are those in which you don’t reciprocate a web link. You can create one-way backlinks in 4 ways:
* Write and publish articles online;
* Discuss blogs that don’t use a no-follow tag;
* Social bookmark your site; and
* List your lawyer website with online directories.
* Writing and publishing articles online
Well, writing and publishing on EzineArticles is a great example. If you consider the bottom with this article you’re reading, you’ll visit a brief bio or resource box. In this box I placed two links. EzineArticles.com (and the majority of the countless article submission sites online) permit two links to some site of your choice (that fit inside the terms, lawyer websites are permitted). The hassle with writing and publishing articles is it takes a long time. If you don’t like writing, then it’s a chore. Part of great SEO for lawyers is doing it fast and efficient. Having said that, most lawyers can write so publishing online isn’t too onerous.
Comment on blogs that don’t use a no-follow tag – Without getting technical, do a search for blogs that don’t do not have-follow tag within the comments and you’ll find many. No-follow tags are website coding making the link invisible to browse engines and for that reason useless for SEO purposes for you. Go these non no-follow commenting blogs leaving comments with links to your site. Only visit sites related to your site.
Social bookmarking your web site – You will find dozens, or even countless social bookmarking websites. It’ s best if you have somebody at another IP address bookmark your web site. Don’t have the same person repeatedly bookmark your site and don’t you bookmark your website.
List your lawyer website with internet directories – There are a minimum of more than a thousand online directories. When you list your website within a particular category, you get a hyperlink to your web site.
Disadvantage to creating your very own one-way links – The down-side to making your very own one-way links is that it’s very time-consuming work. Writing and publishing a good article will take time. Finding related blogs and commenting appropriately szvbbv time. Bookmarking your site on a large number of social bookmarking sites takes time. Registering and listing your law firm’s site with 1,000 online directory takes considerable time. Don’t get me wrong, this is the way SEO for lawyers is performed. It’s worth the cost within the long-run because those links give your website online search engine ranking power indefinitely.