T3, the Austin-based innovation agency, this week presented a new digital experience for Genghis Grill Menu Prices, a Mongolian Concepts restaurant brand. T3 redesigned the brand’s website and technology stack from the ground up to deliver a better brand experience and drive online ordering.
“Genghis Grill guests love our interactive and customized dining experience, and we wished to replicate that personal element and convenience across our website,” said Doug Willmarth, Chief Marketing Officer, Mongolian Concepts. “Our new site not merely offers a more interactive and simple to use customer experience, it also establishes a good technology and site design foundation that can be extended to back up our other brands efficiently.”
T3 leveraged its extensive restaurant and digital expertise to create an adaptable, mobile-first online ordering and loyalty experience to support the company’s Genghis Grill brand. T3 is recognized for its digital transformation in the restaurant space, driving greater than $2 billion in sales for its restaurant clients including Pizza Hut, Le Pain Quotidien, Auntie Anne’s, Moe’s Southwest Grill and much more.
“We were proud to aid Genghis Grill launch a site experience that changes just how the brand engages with fans to get the business forward,” said Ben Gaddis, T3 President. “We worked hard to create the new site practical and useful, but more importantly, we leveraged customer insights to create a completely personalized and cohesive experience for guests.”
Enabling the fast and simple customization of Genghis’ Signature Bowls making use of their 80 ingredients was actually a point of emphasis. T3 designed an intuitive process to “Design Your Own” bowl, making it easy for customers to combine the meats, vegetables, spices and sauces they want. The site and ordering process also seamlessly integrates into the Genghis Rewards loyalty program, letting customers earn rewards to redeem free or discounted items.
These updates required a brand new technology stack, integration with industry-leading partners including Olo and Punchh, the development of an adaptable content management system (CMS) and the incorporation of T3’s proprietary Product Enrichment console, that enables for richer information and imagery to get displayed throughout the menu. These technology improvements, in conjunction with a refreshed visual design system, position the newest Genghis Grill website to exceed customers’ expectations having an effortless ordering process.
T3 helps clients build Useful Brands™. It is probably the largest independent agencies in the country with offices nationwide. Ranked alongside the world’s top innovation agencies, T3 works together with Allstate, UPS, 7-Eleven, Capital One, Pizza Hut, Rite Aid, FOCUS Brands (Auntie Anne’s, Carvel, Cinnabon, McAlister’s Deli, Moe’s Southwest Grill and Schlotzsky’s) along with other clients.
About Mongolian Concepts
Mongolian Concepts will be the leading build-your-own stir-fry restaurant group owning and franchising over 90 Genghis Grill, Flat Top Grill and bd’s Mongolian Grill restaurants. Founded in 1998, Genghis Grill Hours Of Operation well known for its fresh, hot and healthy food, and gzgtby interactive dining experience. At Genghis Grill, guests can forge their flavor by developing a bowl filled with precisely what they may be craving from over 80 fresh ingredients and flavorful sauces. For more information, visit genghisgrill.com.