The virtual world is getting closer to being a reality with the announcement of net-based os (Chrome OS) and cloud computing based data management services (Google Apps) by Google. The marketplace has become fiercer everyday, and market biggies like Google and Microsoft are fighting it out face-to-face. This fierceness can go on until the initiatives driven by market biggies be a reality or may be until 2020.
Internet Marketing is really a concept which became favored by Google emerging since the dominant leader within the search market. In 1998, Google was founded by Larry Page and Sergey Brin once the two were attending Stanford University as Ph.D. candidates. Then this real game began. Website Marketing was dubbed to become the technique of promoting websites online or online medium to drive traffic to the web site or business, and so generating leads for that business.
The initial trend of internet marketing before the times of Google was very simple and consisted of limited procedures to become followed. But, after the introduction of the Google era, things changed. People began to think differently and new techniques of digital marketing came into existence when search engines like google, especially Google, began to transform themselves because the blue water navies in the mighty ocean known as the Internet or perhaps the Virtual World. Possible head-on collisions caused by the evolution of search engines like google were tackled by the development of different website marketing techniques. Search engine optimization is one among them.
Search Engine Optimization (SEO) technique was invented when the concept of search engine listings was exposed to the individuals virtual world throughout the 1990’s by search provides like Ask Jeeves, Lycos, etc. SEO has changed rapidly since that time.
Throughout the initial times of SEO, the keywords or key phrases will be stuffed to the website profusely within the text content and also the Meta Keywords tag, and the website would rank searching engines for related keywords. But, through the later stages, as search engines evolved, the thought of backlinks (virtual voting system) came into existence and it was a purely number game. Websites with a lot of keywords stuffed into them and with more backlinks than their competitors would achieve greater rankings in SE listings. In this way of easy going SEO tactics was shattered using the emergence of Google.
Google entered the search market using a bang and changed the principles from the game completely. It started with the creation of Google Bot (Google’s SE Algorithm) and Google PageRank. Google introduced a new concept called quality in to the market and websites with quality backlinks from quality websites or authoritative websites like.gov,.edu,.mil, and media websites, along with quality webpage content begun to rank higher in Google’s search result for his or her respective keywords.
Throughout this evolving era of search engines like google, webmasters employed to gather in undisclosed online community forums and discuss the tactics and methods of SEO. A Googler in disguise would assist them and supply insights of the Google SE updates. But, this can be no more followed aside from the Black-Hat techniques, that are unethical ways of performing seo, and against the webmaster guidelines provided by the major search engines. The Googler in disguise has emerged to the outer world using the identity and name Matt Cutts, the top of Google’s anti-spam team.
In today’s world, SEO is not any more a fairly easy play. It has evolved from your keyword stuffing and quantity days to a new era of quality and perfection. Many company owners still feel that anyone having a basic knowledge on SEO and internet or simply by studying related content and reading study material can do seo tasks. But, this myth is kndxmq more alive and search engine optimisation cannot be performed since it was being handled through the 1990’s. Since search engines have evolved and possess come a long way in their sophistication, online search engine optimisation could only be handled by a specialist or an Website Marketing Company in India. Today’s SEO expects precision in mathematical calculations and uses large volume of data, including analytics.
Thus it may be clearly stated that search engine optimisation is filled with quality data gathering, analytics and precision achieved with calculations. As it is an extremely competitive world that will require regular data analysis and satisfaction monitoring of web sites for related keywords on search results, it is better for company owners to leave each of the complexities and headaches to experts, sit back and relax, and expect some really good results.