The idea is within the term, itself: Brainstorm. Your brain unleashes a phalanx of ideas in rapid form, but which ideas makes sense–and more importantly from a business standpoint–which ideas generate income? That’s the key question.
Sometimes the brain settle into “sleep mode” and wanting to find revenue-generating ideas is much like pulling teeth. Good marketing needs clean, clear and rapid yet patient thinking. The How To Patent An Idea Or Product you draw from the better your odds of finding that golden nugget. There are numerous methods to move ideas from grey to green matter. Here are some tips:
Don’t Leave Home Without One – Jot it down! Regardless of how many ideas you have, usually have a pen, paper, notebook, PDA, smartphone, PC, paper napkin or chisel nearby to record the idea. One never knows when an idea may surface. If you’re much like me, from pen could be away from mind!
One of the best tools will be the smartphone. The QWERTY keyboards are well suited for rapid idea recording. And, if you find yourself with no method of writing it down, well…leave yourself a voicemail.
Find the appropriate Environment – If you feel better in a quiet room make sure you start brainstorming in this setting. We have been often flooded with a lot of “noise clutter” within our casual and working lives. If quiet is the thing you need, then look for the empty conference room (or janitor’s closet) far from calls, emails and interruptions. Discover that quiet place and let your mind settle. Have a deep breath and clear the clutter, blow out the brain dust and listen to the silence.
A few of your best ideas surface in the strangest places. Yes, the shower is a good place. For some odd reason my thoughts is useful inside the shower. Perhaps it’s the positive ions or the running water of the minor key of nature (most sounds of nature are in a minor key to suit your needs musicians). Granted, it could be hard to jot down ideas within the shower, but for some odd reason ideas often flow with all the water. And when you find the right environment, write Those ideas down. Stupid ideas. Strange ideas. Left field ideas…all of the ideas.
Timing is Everything – Some brains think better in the morning and some better at night. Some don’t think whatsoever but that’s another matter. For me, my mental abilities are sharper each day. Once that cup of coffee hits my neurons and mixes with some dopamine my mind is off and running. Thus, when it is ideas you require, make sure to reserve focused time for you to jot down ideas at your duration of peak intellectual alertness.
In case you are on the opposite side along with your brain has a tendency to set using the sun, ensure that you capitalize on the “night person” benefits. One benefit from the night time owl personality is that great ideas will come at night, rest within your sleeping brain, and then upon waking they supply only the solution you were looking for. The saying, “sleep on it” has more benefits then we realize. Not only does sleep encourage patience nevertheless it allows ways to ferment and incubate.
Whiteboard Magic – The whiteboard is among the best brainstorming tools ever invented. If I don’t have a whiteboard I battle to think, particularly when I need to “think out loud.” Just look at those UPS whiteboard commercials: simple, illustrative, innovative, clear and simply plain fun to view.
Even when you are much like me and your handwriting looks encrypted, the white board is a fantastic tool to “let it all flow.” The white board allows for writing, erasing, easy editing, multiple colors and best of all—it forces one to keep your thoughts brief. In addition, ideas coming from a group meeting are often incorporated on the board.
Becoming whiteboard savvy takes practice. Think “Excelish” and graphical combined with the words/ideas you record. Clear, concise and Inventhelp New Store Products is a natural by-product of good whiteboard use. Don’t underestimate the simplicity of this tool. Cavemen may have written the first wheel on the first whiteboard (cave wall), so don’t forget its value. Have one both at home and some in the office. You will be surprised just how valuable something this erasable slate can become. And, if price is not really a barrier, utilizing a whiteboard that records and prints your brainstorms is the ideal of both worlds.
Many Brains Makes Lite Work – Proverbs states that “in many councilors there is wisdom”. In marketing the identical holds true. There is certainly just no replacement for objective filtering brought on by multiple minds looking at multiple ideas. The mass mind meld usually is most effective at the beginning of the brainstorming process because a team of people could generate rapid fire ideas to start this process. When the shotgun of thoughts, words and ideas is put in writing or whiteboard, the process of narrowing down the winning ideas begins. Give and take in addition to healthy debate and interaction can also help using this process.
But remember, it’s best to have a team leader in this process. If there is no person to direct the thought stream it is possible to get sidetracked or overwhelmed. Appoint a focus leader for efficiency sake. Also, always have a target under consideration for the ideas. Consider, “what exactly is the function of these ideas?” Ask, “How could we offer new services or products from what we learn and see?” And above all, let the results speak for themselves. The end of the process could be diverse from the ogzbhq so don’t hesitate to change, stop, drop or add new goods and services when the storm has ended. Brainstorming, such as a storm, assumes a lifetime of its own-so let your ideas do exactly that.
Don’t Forget about the Customer – The very best services and products are How To Get A Patent For An Idea, not company driven. Soliciting ideas out of your web site, comment boxes and focus groups are critical. For instance, one company I worked with enjoyed a hard time choosing a product or service color. So, a simple survey with 3 to 5 color choices and a radio button selection interface was all we needed to gain feedback from web customers. Since your web site is working 24/7, allow it to become the source of free researching the market. Hiring a professional focus group marketing company could be cost prohibitive, so utilize calls to your current customers, website surveys and industry events as being a source of decision data.