High ranking on Google along with other such search engine listings is essentially based on the number of sites that links to your page. Due to this factor, the SE conscious web master is eternally engaged in a quest for links. In this post I shall reveal a few of the does and don’ts, and perhaps even some tips and tricks that will help you along your quest for quality backlinks.
Links exchanges can be quite productive, but here are a few points to consider. Setup a different page in which you will put your reciprocal links, however, tend not to name this page links.html or links.htm, consider it associates.html. This will make other webmasters more attracted to having a link on your own page, plus it seems far more professional to get ‘associates’ as opposed to; ‘random people I decided to switch links with to achieve/maintain a high SE ranking’.
Furthermore, when first getting started on your own search for links, always be the main one to help make the very first move, by putting a link to someone’s page in anticipation of them reciprocating. You can take it off should they don’t, and it is likely to encourage them to give a link to your site. Do not hesitate to approach the ‘Big Boys’, do a search in Google to your keyword, and make contact with the people that rank highest. This will make perfect sense, but some people simply do not bother contacting the webmasters at the top – thinking they would never consent to exchange links along with them. But bear in mind; they too must maintain their high position and getting new links is the simplest way to do this. Moreover, exchanging links with high ranking sites is much more productive, Google is in the end based on weighted voting.
To make the most of the links for you, submit the pages that connect to your web site to the major search engines, this will ensure that their ‘votes’ are counted, and when you let people know that you will be submitting their pages at no cost, simply because they associated with you, then people are far more likely to link to you later on. The simplest way to obtain tons of links coming from a high ranking site to your own is via forums. Becoming very active on popular forums is a great way to increase internet search engine ranking.
One other good tip is to submit the pages of the forum that have your link on, to the search engines. Now people will be sitting there reading this article and thinking, ‘there is no need to do this, Google crawls every link on the page and they can eventually arrive at the hyperlink to your site’. However, EVENTUALLY, is the key word (should you pardon the pun), submitting straight to search engines like google can make this process quicker. Also, there is certainly evidence to claim that pages submitted directly to the major search engines and linked to in other pages gain higher ranking.
Furthermore, Google fails to penalise for more than submission, so where’s the harm? Always make sure that you exchange links with sites related to yours, although not too relevant, the very last thing you wish to do is market your competition. As an example, should you manage a website design company, exchange links with web site design resource sites, SEOs, graphic designers, but not other web site design companies – unless you have formed an excellent relationship with that company and work collaboratively on projects or function in different markets.
In 2011/2012, after the release of Penguin and Panda, this procedure no more worked. Instead, Google’s algorithm updates enabled them to accurately access the key phrases profile (percentile value of each linked phrase) and the link velocity (the timeframe to which these links were added) of every page on a website, identifying the website’s which were exploiting these unnatural, black-hat techniques. The algorithm updates not merely found these pages but penalised the website’s utilizing them.
Google have since released several algorithm updates and new algorithms such as Hummingbird. The lesson to become learnt is that so that you can gain valuable backlinks, that help boost your rankings, they should be gained from reputable sources. Without over-optimising, the anchor texts used (keep keyword anchor text to less than 4%) or the amount added over time.
I make an effort to remember this when thinking of backlink velocity, how many visitors is definitely the page getting? (This can be found in Google Analytics) The reason for this really is, that it would be highly unlikely which a website gaining 100 views each month would acquire 200 backlinks each month, naturally. Unnatural signs of backlinks can certainly trigger an automated penalty, making this something to be aware of.
Today, search engines like google are placing more focus on incoming links to your website when looking for rank. The main reason being is because are difficult to obtain from trusted sources (a “by the book” website such as the Dmoz directory) and it is a great way to partially eliminate the group of people who abuse the “on the page” factors of optimisation (page spamming). How is this so? Well, if you have somebody who is abusing the “on the page” factors plus they have no trusted links with their page (they will most likely not get any whatsoever as a result of spam) then there is absolutely no way of these obtaining a good listing. However, individuals have figured out ways to get a gcgwey number of links, through link farms along with other tactics, whatever the quality with their website. As the search engines are aware of this, it brings us to the topic of how one link could be much better than ten.
Obtaining one link from a trusted source can be extremely difficult in the sense they tend not to issue links to just about anyone. In case you have a good website with relevant information, then you will definitely get them. It is for that reason one link coming from a trusted source can better a multiple of links off their websites. Being a trusted source website is “trusted” by search engine listings, it will trust the websites it links to. For those who have ten links from your best friends, it may help you in a few sense, but no where near just as much as usually the one link from the source like Dmoz, unless your friends includes a very reputable website amongst search engines like google.